Partner Spotlight
VRLY
The Image of Trust
By Dave Danielson
Your clients rely on you to come through during what can be one of the most crucial times of their lives. In the same way, it’s a must to have a partner on your side you can count on.
That’s exactly what you get with VRLY, a nationally prominent organization in the real estate industry
that also happens to make its headquarters in Lincoln.
As those who work with VRLY from coast to coast understand, VRLY fully represents quality and
reliability — bringing a true image of trust home to the market.
From Lincoln to the Nation
Tyler Irons is the CEO and Founder of VRLY, a company he created in 2016. The energy he exudes and
the passion he feels for his company’s work with the real estate industry are overflowing.
“VRLY is a technology and marketing partner for real estate agents,” Tyler explains. “As part of that, the biggest thing we do is help REALTORS® incorporate technology into their listings, and then help them
monetize that.”
While COVID-19 has brought more than its share of challenges to the world, it has also further revealed
the power of the solutions VRLY brings to the world.
As Tyler says, “During this time, COVID-19 will likely continue to push the industry into technology. As a
result, the industry will become even stronger.”
Elevating the Experience
VRLY works with its real estate partners to gather extreme high-quality images and 3D assets of listings
to create an unmatched virtual reality experience that brings each home up-close and personal — even
during socially distant times.
“With the level of the content we create, you could technically put on VR goggles to do a walk-through
of a home,” Tyler. “That’s just part of our story. One of the other things we do that we think provides
real value is producing high-quality, 6D renderings of new construction plans. That’s a powerful offering
for clients who are able to walk through their home virtually and fine tune the design before
construction begins.”
Real Producers Features Tyler Irons Founder of VRLY
Today, VRLY has a team of 30 highly skilled professionals
that is rapidly growing nationwide, with
ambitions of having a presence in all 50 states by the end of the year.
A Measurable Difference
Tyler has a sparkle in his eye when he talks about bringing the power of VRLY to the place he calls home.
“What we’re doing here in Lincoln is we’re working with agents to help them leverage the power of
technology in their business each day,” Tyler emphasizes. “The VRLY product is designed to support
agents as they win the listing by differentiating themselves in the market with technology.”
VRLY offerings are power-packed in a way that can quickly elevate an agent’s listing advantages.
“Our product is super substantial, including providing two virtual tours, including versions for
Matterport and Zillow, along with five videos, as well as an MLS-compliant video, and drone imagery,
along with 36 free photos and two listing websites specifically set up for that house,” Tyler explains.
Real Reach
VRLY also works to extend the reach of the content.
“With our social media campaigns, we tie directly into key demographics of people online. We are able
to reach out to people whose searches indicate that they are getting ready to buy or sell their homes.
We are able to use those demographics immediately when they become available and we start pushing
out ads to those individuals. And, through our strategic partnership with Zillow, we upload listing tours
directly to Zillow, so agents don’t need to deal with that. Plus, we provide analytics that demonstrate
how it’s all working.”
Those who work with Tyler and his team at VRLY see firsthand the power of the technology that is
applied to make a real difference in human terms.
As Tyler says, “My favorite part of what we do is learning about the technology and helping agents
implement it. I spend 90 percent of my time on our R&D efforts, trying out new marketing services and
technology and figuring out how to deliver that to our partners. We’re doing all of that research, so
when you work with us, you don’t need to worry about researching all of the options yourself. We do
that for you … and we’ll keep you on the leading edge.
If you’re looking for an advantage in the market, you’ve found it.
“The thing we strive for when we work with people is for them to see our value … to know we are their
trusted partner … to see the confidence they have in our competence.”
That’s the image of trust.