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Tyler Irons Buys Champions Fun Center to reinvent it into a place for young people to discover their untapped potential

Tyler Irons Buys Champions Fun Center in Lincoln Nebraska
Tyler Irons Buys Champions Fun Center in Lincoln Nebraska
Champions Fun Center in Lincoln Nebraska being reinvented into a place for young people to discover their untapped potential

Champions Fun Center being reinvented into a place for young people to discover their untapped potential


by Margaret Reist  Updated 


Stanford Bradley Jr. looks for untapped potential.

In the kid at the emergency shelter who’s all wrapped up in Omaha’s gangs but knows he’s being given a chance and is trying to make it work.

In the young man at the detention center who needed a job and got one, then came every day to the auto detail shop Bradley and his dad own, got off probation and saved up enough money to buy a car.

In the story of hatching chicks, which Bradley cares much less about than the kid telling it, because he knows when he brings it up the next time they see each other that boy will know he means something to the grown-up with dreadlocks and the kind face.


And it’s what he sees in the 20,000 square feet of flashy arcade games and bowling lanes and empty birthday party rooms off Cornhusker Highway that was Champions Fun Center for the past two decades.


It has a new owner now — a Lincoln businessman named Tyler Irons, who saw potential there, too, as a home for the girls club basketball team he sponsors.

After Irons bought the building — and everything inside and out that drew kids there — he reached out to Bradley to help him turn it into a place for all kids.


“I see it in my head, how it’s going to work,” said Bradley, who named the youth advocacy nonprofit he started with his dad Untapped Potential. “I was so excited when Tyler reached out to me, when we started planning.”

Irons graduated from Lincoln East High School in 2007, joined the military, then dabbled in real estate and the car business after a medical discharge. He started a real estate tech company called VRLY in 2017.

About a year earlier he’d started something else: a girls basketball team that his then 5-year-old daughter Kaytee Irons, his niece and their friends asked if he’d sponsor. He did and both his business and the basketball organization took off.


“Then there were two teams, then four, then five,” he said. “You meet all these girls, you learn their stories, you get attached, then there’s more of them. It got to the point we felt we could have a bigger reach if we had bigger facilities.”

Then, by chance, one of his clients mentioned that Champions was for sale.

After he bought the building, Irons called everybody he could think of to help him get it off the ground, including Bradley, who he’d met years earlier when Bradley was coaching a small fry basketball team at the Salvation Army and asked if Irons’ daughter wanted to be on the team.


It’s still a work in progress, but Irons plans to remove the bowling alley and unearth the gym floor underneath for the basketball teams.

Tommy Johnson, who was just named girls basketball coach at North Star High, will continue as director of the VRLY Storm club.

Irons is in the process of getting the program approved so families can use child care subsidies for their children to buy a membership and attend an after-school program, and he hopes to continue to hold events there.

Bradley, who is associate director of team development at the Malone Center, will make it the base for his nonprofit work, help host events and create more programming.


“This is a big stage for all of us,” Bradley said. “It gives us a base.”


That base is already taking shape as Club LNK, which now offers teen nights. For $5 kids can play all the games and bowl — something many of them couldn’t afford to do when it was Champions.

Organizers enlisted the help of a University of Nebraska-Lincoln fraternity to build a giant haunted maze upstairs and hosted a Halloween event for kids.


Bradley and Irons are dreaming much bigger, though, envisioning a space for kids to come after school and do homework or get help from tutors, using the games and go-karts and putt-putt golf as incentives to make regular strides in an achievement zone.

When they started the teen nights, Bradley said he was surprised by how many of the kids had never been bowling.

“So now, after school, kids achieve their goals if they want to bowl for free,” he said. “They can earn points to be eligible for a pizza night — so we can make that connection.”

Making connections is key, Bradley said, the idea Untapped Potential is built on.

“Every kid isn’t going to have the same recipe for success,” he said. “It’s why it’s important to have individual responses for each kid.”


Bradley runs a program at the Malone Center to help foster good relationships with young people and the police; and through his nonprofit he works with young people at the detention center, helps parents understand their rights and advocate for their children who receive special-education services in school, and tries to make sure the organizations that are supposed to help kids are doing that.

“There’s a group of kids that look like me getting lost in the shuffle,” he said.


He knows they don’t get the services they should — he’s seen it with the kids he helps, and through his own experiences.


When he was 15 he was charged with several felonies. A juvenile court judge took a chance, letting him out on house arrest.

As soon as he got out he went to the Malone Center, began a job that turned into a passion, and changed the trajectory of his life.

He was barely monitored on probation, he said, though he’d been scared enough in detention that he was determined not to go back. 

His brother — just 10 months older — got in trouble, too, but needed more support. He didn’t get it, and ended up in prison.


What if someone had reached out, Bradley said, maybe tapped into his brother’s love of music, led him in a direction that resulted in better decisions?

“That’s why places like this are so important,” he said.

He hopes Club LNK can offer kids a safe place to hang out, around people who care and away from influences that fuel gun violence.

He sees what unconscious bias can do, like a call he got from a mom whose son was suspended for singing a rap song that adults in the room interpreted as threatening.


“The culture for people of color really isn’t present in a lot of places,” he said.

Sara Hoyle, Lancaster County Human Services Director, said Bradley offers that to kids.

“I think he brings lived experiences. He’s often the voice for youth. He’s young enough, he can still remember what it’s like,” she said. “He’s connected to the community we’re really trying to provide services to.”

Bradley wants to offer academic support and job fairs and a place to get to know the young people who walk through Club LNK’s doors.


“Sometimes they just need someone to invest their time,” Bradley said. “You get them to buy in by doing that. Then they’ll follow through.”

Irons said he wants space for his basketball program, but also to create a place for all kids — to expose them to ideas and hands-on, real-world opportunities they might not get in school. To help them understand how to succeed, to keep working at something they feel passionate about, to not be afraid to fail, to learn and push through and keep going.


They want to be a resource for other nonprofits that could use the meeting space they have, or want incentives for the kids they serve, to partner with them to do more for kids.


Right now, the teen nights are being run with volunteers — many of them from the Malone Center — and the men hope to build on that.

“I want to build that kind of relationship with the community,” Bradley said. “That’s what me, Tyler and Tommy envision going on here.”

Bradley believes there’s untapped potential in the community — people who can help but might not know how, some who are overlooked because they don’t have the education.

“I had to put in six years to get a seat at the table,” he said. He’s earning a degree online from Peru State, one class at a time. “If I waited till I got a college degree, I’d be 30.”


He wants to find those people — and help young people become leaders.

”I don’t just want to find those people, I want to make those people.”

He’s already started: bringing more than 200 young people to a Husker football game when the university offered free tickets, taking a group of kids to meet with the mayor to talk about what they wanted to see in a new police chief.

He saw what that did for those kids.

“If a kid gets that at 15, what are they going to be at 20?”


Bradley figures you either invest in young people now, or you’ll have to do it later — it’s why he, Irons and Johnson want to reinvent a longtime entertainment spot into something more.

“When you do good work, good things come.”



  •  Updated 


Real estate tech innovator Tyler Irons invests in new Youth Community Center in Lincoln

Real estate tech innovator Tyler Irons invests in new Youth Community Center in Lincoln

Nov 02, 2021 (AB Digital via COMTEX) —

Lincoln, Nebraska – November 02, 2021 – Tyler Irons, the founder, and CEO of leading real estate tech company VRLY, has recently invested in a new Youth Community Center in Lincoln, Nebraska. Titled “CLUB LNK”, the Youth Community Center is dedicated to empowering underserved kids by providing them access to a safe place and resources that will help them to succeed with nontraditional education.

A generous tech leader and entrepreneur, Tyler Irons has always believed in giving back to the community. Previously, he had sponsored a basketball club that grew into a basketball club with 500+ kids now. Titled VRLY Storm, the club will also practice out of the new facility in Lincoln.

In an exclusive interview, Mr. Irons shared that the new Youth Community Center is located in the heart of north Lincoln where the services are most needed. The facility was formerly a Family Fun Center Called Champions that was there for 20+ years but was closed down due to covid. 

“A facility like CLUB LNK was the need of the hour for the kids in Lincoln. I am glad I could be a part of such a great project that aspires to prepare kids and teens to grow up into transformative leaders for the common good”, stated Mr. Irons.

CLUB LNK is bringing industry leaders from across the city to provide the best of hands-on training and experiences for the members to prepare them for the future. The Youth Community Center extends a safe place to engage in various activities, including arts and crafts, mini-golf, arcade games, esports, basketball, and so on. Apart from learning activities, the facility will also host recreational events, like teen nights and organized activities. 

“CLUB LNK believes in community-driven experiential learning that will help the members to nurture their skills, attain scholarship, and achieve the passion to deal with pressing problems with high-impact approaches. The facility is dedicated to empower kids to grow up into successful, smart, and responsible individuals both on the professional and personal level through a non-conventional educational approach.”

A name of big repute in the real estate tech scene, Tyler Irons is a visionary American entrepreneur, real estate tech innovator, real estate marketing expert, speaker, and consultant. He founded the real estate technology software company VRLY with the mission to redefine technology and marketing for the future of real estate.  

VRLY is poised to take innovation a step further to help our real estate partners with a dramatic edge over their market. We are adding state-of-the-art features to our software such as custom 6D home tours, Near Field Communication technology, Lidar Scanner Depth Mapping, and more to elevate your real estate site and business to newer heights altogether. You will now be able to scale up your listings a step higher and unlock a new realm of possibilities with our software’s AR features.” 

For further information, please visit https://clublnk.comhttps://getvrly.com, and

Media Contact
Company Name: VRLY
Contact Person: Tyler Irons
Email: Send Email
Country: United States

Omaha Real Estate company utilizes new 6D technology amid pandemic

Omaha Real Estate company utilizes new 6D technology amid pandemic
Published: Oct. 16, 2020 at 10:28 AM CDT

OMAHA, Neb. (WOWT) – For one Omaha couple, they never thought they would be able to sell their home in the middle of the pandemic. Thanks to new technology, they were able to.

Most of us have bought our homes by looking at pictures printed on paper or on your computer screen. But now you can take it a step beyond, tour the home of your dreams and not even step foot into it.

Brett Clarke may look like he’s playing a video game…

“Here we are in the hunting lodge,” said Clarke.

But he’s touring a home.

It’s virtual reality and it’s this technology that sold the Clarke’s home.

“I didn’t really want people in our house walking around, I didn’t know where they’d been,” said Annie Clarke.

In the midst of a pandemic the Clarke’s wanted to sell their home, but they didn’t exactly want people in it.

“I’m sure there are families out there with that may have underlying conditions and things like that… there’s no way we would do it,” So that’s when they turned to Jeff Cohn and his tech-driven real estate firm kwElite.

“Not every consumer wants to have buyers in their house every single day,” said Cohn.

It’s this idea that drove kwElite to partner up with VRLY, virtual reality technology, taking the 3D technology we all know to the next level of 6D.

“Where they can tour the home much like a video game and be able to fly through the entire house see all the sightlines and everything’s interactive,” said Cohn.

“For example, look at this door, I can open the door go right up to this washer machine and look at all the details, in fact, this dryer says 2 hours and 50 minutes to dry this load of laundry. Now that’s a slow dryer,” said Cohn.

“So, they can open doors, they can look under countertops and really make sure before pulling the trigger on their largest investment ever that they’re making the right decision.”

The 6D technology even allows a potential buyer to visualize future changes, maybe different paint or new fixtures.

“We figured in the three months we weren’t going to see anybody and or be able to have buyers at that time,” said Cohn.

Not only did the Clarkes find a buyer, but it was also the technology that sealed the deal.

“They were able to take that virtual reality to their families, show them exactly what the house looked like, and get their blessing on the home that they were going to buy,” said Cohn.

In addition to the virtual reality, Cohn’s office in west Omaha even has loans, insurance, mortgage services, and more. It’s essentially a one-stop-shop for everything real estate.

Copyright 2020 WOWT. All rights reserved.

Lincoln real estate market adjusts to new normal of COVID-19

Lincoln real estate market adjusts to new normal of COVID-19
Lincoln real estate market adjusts to new normal of COVID-19

The Lincoln real estate market has been humming along for years, setting records for sales volume and sale prices several years running.

That trend appeared to be continuing in the first couple months of the year, until the COVID-19 pandemic reared its ugly head.

Like many other businesses that rely on face-to-face interactions, with tasks that can’t be done from home, the local real estate market is feeling the effects of the coronavirus.

he Lincoln real estate market has been humming along for years, setting records for sales volume and sale prices several years running.

That trend appeared to be continuing in the first couple months of the year, until the COVID-19 pandemic reared its ugly head.

Like many other businesses that rely on face-to-face interactions, with tasks that can’t be done from home, the local real estate market is feeling the effects of the coronavirus.

This past Sunday, April 5, there were 51 open houses.

Some local real estate firms have stopped doing open houses altogether. Rodenburg said his firm recommended agents no longer hold open houses, and he personally has stopped doing them.

He still does occasional showings by appointment, but he said he is very careful about what he touches and makes sure to sanitize everything.

“I have Purell in one hand and Handi Wipes in the other,” Rodenburg said.

This past Sunday, April 5, there were 51 open houses.

Some local real estate firms have stopped doing open houses altogether. Rodenburg said his firm recommended agents no longer hold open houses, and he personally has stopped doing them.

He still does occasional showings by appointment, but he said he is very careful about what he touches and makes sure to sanitize everything.

“I have Purell in one hand and Handi Wipes in the other,” Rodenburg said.

Interest in virtual home tours has increased quite a bit not only in Lincoln but across the country.

“We’ve seen a huge rush of agents scrambling to find 3D virtual solutions to bring real estate listings to buyers,” said Tyler Irons, co-founder of VRLY, a Lincoln-based company that offers immersive 3D video tours of properties for sale.

“I get emails and calls daily from agents and brokerages alike not only in Nebraska but across the country,” he said, noting that some real estate brokerages are requiring every listing to have a 3D tour.

Irons said VRLY is growing rapidly and has plans to launch services in South Carolina, Florida, Texas, Utah, Massachusetts and in Canada.

It’s not just agents who are seeing coronavirus complications.

Rodenburg said he was working with an elderly couple who wanted to list their house for sale April 1 but decided to put their plans on hold because one of them has heart problems and was worried about potential exposure to the disease through showings.

Rodenburg also said he’s had a couple of buyers put things on hold because of financial concerns.

Coronavirus is also causing headaches for home inspectors and appraisers, Rodenburg said, because sellers are often leery of letting people traipse through their homes.

The good news, said Harner, is that unlike the real estate crash of the late 2000s, the current slowdown is not due to any structural problems with the market.

She noted that in 2008, there were more than 2,000 homes for sale in Lincoln at any given time, and mortgage interest rates hovered around 6%. Now, there are just more than 800 homes for sale in the market, and interest rates are hovering near a 10-year low below 3.5%.

“Today, the foundational framework of our economy is solid,” Harner said. “There is no oversupply in the market or plunging prices; healthy appreciation, slow and steady, has created a balanced and robust market to withstand the financial ramifications of COVID-19.”

Reach the writer at 402-473-2647 or

On Twitter @LincolnBizBuzz.

Champions Fun Center to be replaced by ClubLNK

Champions Fun Center to be replaced by ClubLNK
Champions Fun Center to be replaced by ClubLNK
Published: Apr. 23, 2021 at 10:04 PM CDT

LINCOLN, Neb. (KOLN) -The ongoing pandemic seems to have claimed another Lincoln business as Champions Fun Center announced its closure this week. But the space won’t be without families for too long. A Lincoln childhood staple is getting some new life after 20 years.

“This happened really fast, it wasn’t like when they first shut down during the pandemic,” said Makaila Murphy, Director of ClubLNK. “It just happened…boom…boom boom…really quickly.”

The space will soon be known as ClubLNK, a membership-based complex for kids and families. A lot of groundwork has already been done for the group, and it plans to keep big items like a play place and video games, but changes are coming.

“One of the big changes is the bowling alley will leave and we will replace that with a basketball court and a turf area for speed and agility training,” said Tyler Irons, CEO and found of VRLY. “And the other big changes is the go-karts are leaving and we’re going to make than an outdoor skating track. Sort of an indoor/outdoor skating area”

Memberships will be on a monthly basis, starting at $100 a family.

“Parents can drop their children off , its just like any other gym you can drop them off,” said Irons. “We don’t have like daycare or anything like that. We aren’t responsible for the kids but they can come here and hangout.”

The group also runs two youth basketball clubs, which will now have a more permanent home for practices and games.

“Now having this we can actually reach plenty more kids if we wanted to,“ said Tommy Johnson, basketball director. “We can grow our family even more”

They hope to have ClubLNK up and running by early to mid-summer.

Copyright 2021 KOLN. All rights reserved.

An interview with Tyler Irons: Making every day an open house

Making every day an open house: An interview with Tyler Irons

An interview with Tyler Irons – He’s is an American entrepreneur.

Real Estate technology innovator, marketing expert, speaker, and consultant. He is the founder of the real estate technology software company VRLY, which uses industry-leading technology and online distribution to differentiate its partners in the market.

TI Tyler Irons CEO / Founder of VRLY
You’re invited to get a sneak peek into the day of Tyler Irons by following his podcasat

Tyler, thank you so much for joining us today! Can you briefly give us an overview of VRLY?

Tech Culture

First of all i’m honored to be here!  VRLY was started with a simple goal: to help our partners dominate their digital presence, leverage technology to recruit agents, and win more listings. I have staffed VRLY with talented people who share the same passion.

Using the latest technology, VRLY scans your home and creates a 3D model to be viewed online. VRLY then creates a unique one-page website for your listing, which includes the virtual walkthrough. Lastly, VRLY uses social media channels to drive traffic to that website to differentiate your listing on the market.

Tyler Irons


Wow, that sounds amazing! I know the housing market is booming right now, so I can see many agents drawn towards this type of technology. What were the greatest challenges you’ve faced when starting VRLY?
Tech Culture
Our biggest obstacle was helping agents shift their thinking and beliefs from an old economy model to a digital and augmented era mindset.
Tyler Irons


I can definitely see that, so how do you differentiate from competitors? Is there even much competition given the novelty of this technology?

Tech Culture
There are a lot of smart people creating amazing products for brokerages and agents. I think our biggest advantage is the true partnership we create with our clients. They have absolute confidence in our competence to create and build systems with their best interest in mind!
Tyler Irons

Founder Tyler Irons with his office team at Omaha Nebraska office
Team VRLY is growing fast to take over the world of real estate across North America
The VRLY Team


I guess it really is all about relationship building! So, what is the most memorable experience in the entire process when starting VRLY?

Tech Culture
That’s a great question! For me, this is a simple answer, and it’s a moment I get to experience often. It’s the moment a partner truly understands how all the VRLY products are working for them. I see a slight nod of the head start, and they start to look off into the distance. This is the moment I see their brain take off with all the possibilities of VRLY! I love this moment!
Tyler Irons


Fascinating! Who would you consider the ideal target market for VRLY?

Tech Culture
We work best with large teams or brokerages with built-in systems and processes, who also have support staff such as admins and sign runners. Once they have reached this point, they can plugin to VRLY, create an ancillary business, and create additional revenue streams.
Tyler Irons


You make it sound so easy! Who has been your greatest source of inspiration?

Tech Culture
Easy, Elon Musk! The way he has challenged narratives and objections or the world should inspire everyone on Earth… and soon Mars! Haha!
Tyler Irons

Tyler Irons and Jeff Cohn Are Talking VRLY Technology
VRLY is innovating in all things technology and Marketing from Drones, 3D cameras, NFC and much more

I love it! He has certainly challenged the status quo! Has COVID-19 affected your business or timeline in any way?

Tech Culture
Covid definitely disrupted the world, but in the long run, I believe it forced the industry as a whole to open its eyes to virtual solutions. It forced everyone to adopt VR and AR tech. I think it’s built out now that many will continue to use it because consumers will now demand it that they know it exists.
Tyler Irons


It certainly has, considering we are doing this interview remotely instead of at your office! Any advice you would give to new entrepreneurs?

Tech Culture
EXTREME OWNERSHIP! Own every problem that comes your way. Only think about what you could have done differently. Yes, it doesn’t matter what it is or how easy it is to blame others. You could have done something differently. When you do this, you can fix anything because it’s your fault; you owned it after all. If things are happening because of you, change is possible. If things are happening to you, you’re a victim. Victims can’t control what’s happening. Never be a victim, not even for a second.
Tyler Irons


Sound advice! Do you feel there are fundamental differences between different generations when using VRLY?

Tech Culture
In general, it’s harder for some generations to really understand the power of data and how that data can be used to create unique custom relationships and sales paths. Just like anything else, our environment impacts and affects what we know. Anything can be learned, though, and people are very adaptive when they want to be!
Tyler Irons


Tell that to my grandmother, who refuses to learn how to use her iPad, haha! So, any plans to expand VRLY to other countries?

Tech Culture
Absolutely! Canada is our first global expansion, and we plan to reach all parts of the world!
Tyler Irons

Podcasting Interviews In Omaha Nebraska With Tyler Irons
Tyler Irons does recorded and live podcasting out of his Omaha Nebraska office
Amazing! What were your biggest fears when starting VRLY?
Tech Culture
None. The product and services solved real problems. I understood it would be an uphill battle but never thought this might not work. You don’t start something like VRLY with any doubts.
Tyler Irons


Spoken like a true entrepreneur! How many hours a day do you work on average?
Tech Culture
Haha Not sure I should say! I typically work 14 – 17 hour days. When people hear this, they’re often shocked. What people have to understand is I do what I love and have passion for every day. I get to work on my strengths and passions, so work is fun and invigorating for me. Once you enter this kind of work, you hit a different gear because you don’t have that burn our drag others do. If I have days where I do the things I don’t enjoy, I definitely feel very tired and burned out. So my advice is for people to do what they love and money will follow at some point!
Tyler Irons


I barely manage these 8 hour days! How has being an entrepreneur affected your family life?
Tech Culture
A lot of people would look in and think, wow, he has no time for family. The biggest thing being an entrepreneur has given me is control of my time. I can manipulate my schedule to make sure I can attend all the family functions. I can work early mornings and night to make a 4 pm basketball game for my daughter. This has been the best gift I could have ever asked for.
Tyler Irons


It certainly has its perks! I’m still hung up on the 17 hours, though, haha! So, what motivates you, Tyler?
Tech Culture
My “why” is simple. The people around me motivate me: my family, my team, my clients. The faith and trust they’ve given me. I want to create a vessel that allows all of them to live and achieve their dreams. When you help others around you, you are winning. It’s a feeling that will drive anyone.
Tyler Irons


Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?
Tech Culture
Absolutely! I think this is a very clearly proven statistic. Truly have your Customers and Teams’ best interest at heart! If you do this, you will win, and when things get tough, and they will! Your employees and clients will be there and have a value far beyond price.
Tyler Irons


Let me just write that down! If I asked your team to tell me one phrase you use, what would they say?
Tech Culture
Haha, I have two that I drop on them daily. They would either say “Level Up” Or “Learn to Learn.”
Tyler Irons


I’m going to start using those now! So, what is your favorite quote?
Tech Culture
My favorite quote comes from the words of Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
Tyler Irons



That speaks volumes and certainly is attributable to VRLY! Tyler, thank you so much for joining us today! Where can our readers learn more about you and VRLY?
Tech Culture
My pleasure. Thank you for having me! You can learn more about VRLY at, and feel free to check out my personal site at
Tyler Irons

An interview with Tyler Irons
Tyler Irons helps train agents in kwELITE Columbus

Meet the Real Estate Tech Entrepreneur Tyler Irons from VRLY

Tyler Irons CEO | Founder Of VRLY

In our latest real estate tech entrepreneur interview, we’re speaking with Tyler Irons from VRLY.

Without further ado GeekEstate Blog brings you Tyler Irons…

Tyler Irons CEO / Founder VRLY
Tyler Irons The Real Estate Tech Entrepreneur and CEO / Founder Of VRLY is interviewed by GreekEtate Blog
Who are you and what do you do?

My name is Tyler Irons and I’m the Founder of VRLY. VRLY is a Technology and Marketing partner for Real Estate agents. VRLY helps agents implement the latest technology into their listings. VRLY then helps agents monetize that technology by incorporating it into their marketing campaigns. VRLY helps our agent partners have leverage over their competitors and attract future clients with targeted marketing campaigns.

What problem does your product/service solve?

At our core, we here at VRLY understand digital marketing. We utilize scanning, Drones, 3D & 6D tech, listing websites, as well as other cutting-edge technology in our 3-Step Process to conduct hyper-targeted, focused digital marketing campaigns to put our partner’s brand and listings in front of future clients.

80% of home buyers start their search online. So, we help our agent partners marketing funds to where it truly matters: mobile phones. VRLY puts their face and brand in front of a hyper-targeted audience of buyers and sellers. We use the latest tech and marketing ad’s to help sell your current listing while attracting potential new listings.

What’s are you most excited about right now?

VR Pre Built 6 Degrees OF Freedom (6DoF) is HERE! VRLY is helping our agent partners incorporate 6DoF into their offerings. Having complete control over home tours of Pre Built homes is changing the industry for home builders. Our agent partners are winning and wowing builder clients with their fully interactive home tours that are usable on Desktop, Mobile, and VR.

What’s next for you?

VRLY’s Research and Development team is always working with the latest tech to incorporate with our agent partner’s businesses. We have many projects in the works currently that will be coming out over the next year. The best way to keep up with our latest products is to follow along with our social media pages.

What’s a cause you’re passionate about and why?

VRLY has been blessed with amazing support from our home state of Nebraska. We’re passionate about helping the next generation have opportunities to travel, learn, and have positive life experiences. We have partnered with an incredible group at VRLY Storm Basketball. Storm Basketball has found a way to reach and connect with kids in our community. They’re helping kids from all over Nebraska and using Basketball as a connecting platform. We’re so grateful for the opportunity to be a part of the impact they are making.

Thanks to Tyler for sharing his story. If you’d like to connect, find him on LinkedIn here.

Real Producers Features Tyler Irons Founder Of VRLY

Tyler Irons CEO | Founder Of VRLY

Partner Spotlight

The Image of Trust

By Dave Danielson

Tyler Irons CEO / Founder of VRLY
Tyler Irons shows off how VRLY 6D Pre Built Virtual Tours Work Using The VR Headset

Your clients rely on you to come through during what can be one of the most crucial times of their lives. In the same way, it’s a must to have a partner on your side you can count on.

That’s exactly what you get with VRLY, a nationally prominent organization in the real estate industry
that also happens to make its headquarters in Lincoln.

As those who work with VRLY from coast to coast understand, VRLY fully represents quality and
reliability — bringing a true image of trust home to the market.

From Lincoln to the Nation

Tyler Irons is the CEO and Founder of VRLY, a company he created in 2016. The energy he exudes and
the passion he feels for his company’s work with the real estate industry are overflowing.

“VRLY is a technology and marketing partner for real estate agents,” Tyler explains. “As part of that, the biggest thing we do is help REALTORS® incorporate technology into their listings, and then help them
monetize that.”

While COVID-19 has brought more than its share of challenges to the world, it has also further revealed
the power of the solutions VRLY brings to the world.

As Tyler says, “During this time, COVID-19 will likely continue to push the industry into technology. As a
result, the industry will become even stronger.”

Elevating the Experience

VRLY works with its real estate partners to gather extreme high-quality images and 3D assets of listings
to create an unmatched virtual reality experience that brings each home up-close and personal — even
during socially distant times.

“With the level of the content we create, you could technically put on VR goggles to do a walk-through
of a home,” Tyler. “That’s just part of our story. One of the other things we do that we think provides
real value is producing high-quality, 6D renderings of new construction plans. That’s a powerful offering
for clients who are able to walk through their home virtually and fine tune the design before
construction begins.”

Real Producers Features Tyler Irons Founder of VRLY
Tyler Irons and Team VRLY show off the 3D Cameras, Drones, VR, and Tech office of the Future at VRLY HQ in Omaha Nebraska.

Real Producers Features Tyler Irons Founder of VRLY

Today, VRLY has a team of 30 highly skilled professionals

that is rapidly growing nationwide, with
ambitions of having a presence in all 50 states by the end of the year.

A Measurable Difference

Tyler has a sparkle in his eye when he talks about bringing the power of VRLY to the place he calls home.

“What we’re doing here in Lincoln is we’re working with agents to help them leverage the power of
technology in their business each day,” Tyler emphasizes. “The VRLY product is designed to support
agents as they win the listing by differentiating themselves in the market with technology.”

VRLY offerings are power-packed in a way that can quickly elevate an agent’s listing advantages.

“Our product is super substantial, including providing two virtual tours, including versions for
Matterport and Zillow, along with five videos, as well as an MLS-compliant video, and drone imagery,
along with 36 free photos and two listing websites specifically set up for that house,” Tyler explains.

Real Reach

VRLY also works to extend the reach of the content.

“With our social media campaigns, we tie directly into key demographics of people online. We are able
to reach out to people whose searches indicate that they are getting ready to buy or sell their homes.
We are able to use those demographics immediately when they become available and we start pushing
out ads to those individuals. And, through our strategic partnership with Zillow, we upload listing tours
directly to Zillow, so agents don’t need to deal with that. Plus, we provide analytics that demonstrate
how it’s all working.”

Those who work with Tyler and his team at VRLY see firsthand the power of the technology that is
applied to make a real difference in human terms.

As Tyler says, “My favorite part of what we do is learning about the technology and helping agents
implement it. I spend 90 percent of my time on our R&D efforts, trying out new marketing services and
technology and figuring out how to deliver that to our partners. We’re doing all of that research, so
when you work with us, you don’t need to worry about researching all of the options yourself. We do
that for you … and we’ll keep you on the leading edge.

If you’re looking for an advantage in the market, you’ve found it.

“The thing we strive for when we work with people is for them to see our value … to know we are their
trusted partner … to see the confidence they have in our competence.”

That’s the image of trust.

For more information about VRLY: